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Marketing Department
The Marketing Department offers relevant and useful instruction, research and service. As the vital link between customer and firm, marketing in an organization helps guide the selection of goods and services produced, the establishment and maintenance of effective and efficient means of distribution, the pricing process and promotional systems, which includes advertising and sales.
The Department's objective is to join sound concepts and marketplace realities so that students will have strong preparation for rewarding marketing positions and capacity for advancement in marketing organizations.  
 
 UNDERGRADUATE COURSES

  • Principles of Marketing
 
  • • Marketing Research
 
  • • Marketing Management
  • Consumer Behavior
 
  • • Retailing
  • Introduction to Professional Sales
 
  • • International Marketing
 
  • • Principles of Advertising
* For more detail course descriptions for Undergraduate Programs
 
 GRADUATE COURSES
  • Marketing Management
  • International Business
  • Marketing Strategy
  • Marketing Research and Information Systems
  • Distributive Systems in Marketing
  • Advertising and Promotion Management
  • Consumer Behavior
  • Industrial Marketing
 
  • • International Marketing
 
  • • Dynamic Cases in Marketing
 
  • • Sales Management
  • Brand and Product Management
  • Special Problems in Marketing
  • Transportation and the Urban Environment
  • Transportation and Urban Planning
 
  • • Urban Systems Management
 
  • • Special Problems in Transportation
* For more detail course descriptions for graduate Programs
 
Faculty
 
•
Tom Apaiwongse, PhD
•
Ivor Mitchell, PhD
•
Kelvyn Moore, PhD
•
Jamie Pleasant, PhD
•
Charles W. Richardson, Jr, PhD
•
Donald Vest, PhD
 
 
 
The School of Business is Accredited by AACSB International/The Association to Advance Collegiate School of Business.
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