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Marketing For Undergraduate Program |
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Wright-Young Hall |
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Telephone :404-880-8454 |
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PURPOSE |
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The Marketing Department offers relevant instruction,
research and service. As the vital link between the
customer and the
whole firm, marketing helps guide
the whole firm, marketing helps guide the selection of
goods and services produced, the establishment and
maintenance of effective and efficient means of
distribution, the pricing process, and the promotional
system, which includes advertising and sales. The
objective is to join sound concepts and marketplace
realities so that students will have strong preparation
for rewarding marketing positions and the capacity for
advancement in marketing organizations. The courses
listed below fit as indicated in the Bachelor of Arts
degree in Business Administration. |
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REQUIRED COURSES |
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CBUS 335: Principles of Marketing. |
3 credit |
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The Marketing process as applied by profit and not-for-profit
organizations. The course emphasizes the adoption of the marketing
concept philosophy in a global setting. |
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CBUS 336: Consumer Behavior. |
3 credit |
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A study of the process that consumers utilize to evaluate, purchase,
use and dispose of goods and services expected to satisfy their
needs. The basic concepts and research procedures used to
investigate pre- and post purchase buyer behavior with emphasis on
the impact of behavior factors on the decision-making process are
examined. Prerequisite: CBUS 335. |
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CBUS 445: Marketing Research. |
3 credit |
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The gathering, analysis, and presentation of information to guide
marketing decisions. Includes research project design, use of
information sources, and research report preparation. Prerequisites:
CBUS 313 and CBUS 335. |
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CBUS 450: Marketing Management. |
3 credit |
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Develops the environmental, managerial, and strategic planning
aspects of marketing theory and practice. Experience in producing an
actual marketing plan. Prerequisites: CBUS 313 and CBUS 335 |
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ELECTIVE COURSES |
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* Two courses must be selected to complete a Marketing
Concentration in the Business |
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CBUS 411: Retailing. |
3 credit |
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A study of the basic concepts and principles of retailing
and its role in distribution in terms of administrative
organization, site selection, buying, pricing,
merchandising. promotions and current trends in retailing.
Prerequisite: CBUS 335. |
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CBUS 421: Introduction to Professional Sales. |
3 credit |
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A study of the theory and practice of professional sales with
special emphasis on application of concepts in actual sales
presentations. Prerequisite: CBUS 335. |
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CBUS 422:
International Marketing. |
3 credit |
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Analysis of the multinational process of planning and promotion of
goods, ideas, and services worldwide. Special consideration of Third
World economics is stressed. Prerequisite: CBUS 335. |
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CBUS 431: Principles of Advertising. |
3 credit |
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Course is designed to introduce students to the field and practice
of advertising with an emphasis on the pervasiveness of advertising
in contemporary society. The student will develop knowledge of the
business, creation and media placement of advertising, and will
become acquainted with advertising management, strategies and
processes. Prerequisite: CBUS 335. |
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